Susan Michie1
, Dean Fixsen2
, Jeremy M Grimshaw3
and Martin P Eccles4 
1
Centre for Outcomes Research and Effectiveness, Department of Clinical, Educational and Health Psychology, University College London, 1-19 Torrington Place, London, WC1E 7HB, UK
2
FPG Child Development Institute, University of North Carolina–Chapel Hill, 517 S Greensboro Street, Carrboro, NC 27510, USA
3
Clinical Epidemiology Program, Ottawa Health Research Institute, 1053 Carling Avenue, Room 2-017, Admin Building, University of Ottawa, Ottawa, ON, K1N 6N5, Canada
4
Institute of Health and Society, Newcastle University, 21 Claremont Place, Newcastle upon Tyne, NE2 4AA, UK