Testing a TheoRY-inspired MEssage ('TRY-ME'): a sub-trial within the Ontario Printed Educational Message (OPEM) trial

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Jillian J Francis^*, Jeremy M Grimshaw, Merrick Zwarenstein, Martin P Eccles, Susan Shiller, Gaston Godin, Marie Johnston, Keith O'Rourke, Justin Presseau and Jacqueline Tetroe